The KBI Group
We build innovative software platforms,
stacking AI into things that matter.
A studio of ideas turned into products. Each platform we build solves a problem that we lived through first — then engineered our way out of.
The Founder
Kate Bell. The ultimate problem solver.
Twenty-five years of building businesses. A first company started at the kitchen table as a young single mum. A global product brand. Entrepreneur of the Year. A pitch on Dragons' Den.
Kate doesn't theorise problems — she lives them, then engineers her way out. Every KBI platform begins the same way: a problem she needed solved that didn't yet exist.
She built The Theta Clinic for the exhausted leaders she'd watched stall — because a depleted nervous system can't think forward, it can only defend. Then she built Noeva for her daughter Niyah, because a curriculum written a decade ago can't ready a child for the world AI is quietly rewriting. Two companies. One quiet conviction: tend to the human underneath, and everything they build gets better.
Advisory
Not just a studio. A growth partner.
Twenty-five years of building, buying and selling businesses sit behind every KBI engagement. Kate advises founders on growth strategy, leads sell-side M&A processes for owner-led companies, and partners with strategic and PE acquirers on targeted buy-side campaigns.
The same operator instinct that built the platforms runs every advisory mandate — practical, confidential, and built around the founder, not the deck.
Growth strategy
Operator-led strategy for founders scaling from £1m to £25m. Pricing, positioning, channel architecture and the unsexy operational work that compounds.
M&A and exits
Sell-side advisory for owner-led businesses. Sale-readiness, buyer mapping, anonymised teasers, NDA flow, IM and management call coordination — through to indicative offers.
Acquisition strategy
Buy-side support for strategic and PE acquirers. Thesis development, target sourcing, approach campaigns and diligence orchestration.
Platform consulting
For technology businesses building category-defining products: roadmap, go-to-market and the AI stack underneath.
Bespoke AI Platforms
You do the thinking. AI does the heavy lifting.
We build bespoke business automation platforms for operators who are tired of stitching twelve SaaS subscriptions together. We stack the right AI for the right job — then wire the automations that actually run your business: marketing, CRM, jobs, invoicing, client outreach and reporting, all in one place, owned entirely by you.
One platform replaces the marketing stack, the CRM, the dashboards and most of the headcount you'd normally need to scale.
The old way
Hire four people
- Growth strategist£45k
- Social manager£32k
- Creative director£55k
- Copywriter£35k
Salaries alone
£167,000
+ NI, pension, recruitment, training
The KBI way
One bespoke platform
Everything, for
from £12,000
+ VAT · per year, fully owned
- ✓Website + management platform
- ✓Creative Studio + AI Copywriter
- ✓Social, SEO & newsletter engine
- ✓Full CRM with Xero / Sage
- ✓Live dashboards & AI insights
The whole team. For a fraction of the cost of one of them.
Creative Studio
Branded docs, social posts and email — drafted in seconds, on-brand by default.
Marketing Engine
Social, SEO, blogs and full campaigns from one console. No Mailchimp, Metricool or Hootsuite tax.
AI Insights
Spots gaps, surfaces growth opportunities and adapts as the numbers move.
Full CRM
Leads, jobs, sales and invoicing — with Xero and Sage wired in.
Live Dashboard
Every metric tracked in one clear place. Total customer insight, no tab-hopping.
AI Copywriter
On-brand blogs, emails and posts written for you, in your voice.
The Portfolio
Multiple platforms. One philosophy.
Each product solves a problem most people accept as unsolvable. Each runs on AI stacked carefully under a calm, human-first surface.
Nervous System Intelligence
The Theta Clinic
An AI-powered HRV and nervous system analysis platform that brings clinical-grade reporting and biofeedback protocols to every clinic, practitioner and patient.
A Voice That Outlives Us
Eternal Echo
A sanctuary for the voice you leave behind. A daily ritual that gathers your stories, your laughter, your love — and one day, in your own voice, returns them to those who held you most.
Education, Re-engineered
Noeva
An AI machine learning platform that adapts in real time to your child's mind — meeting them at their exact pace and graduating them with a portfolio of real capability.
How We Build
From kitchen-table idea to live platform.
Live the problem
Every platform starts from a personal need. We don't build for markets — we build for the moment something didn't exist.
Stack the AI
We layer machine learning, models and structured data to do what humans can't do at scale, and to free humans for what only they can do.
Make it human
Calm interfaces, deliberate rituals, language that respects the user. Technology should disappear into care.
Ship and iterate
Live products in real hands, learning every day. The platform is never done — it grows with the people using it.
Get in Touch
Have an idea?
Let's build the platform.
If you've spotted a problem the world hasn't solved yet, we'd love to hear it. Tell us what you're seeing — we'll tell you how we'd build it.